• Life Sciences
• Healthcare
• Industrial Solutions
• Defense/Homeland Security
• Financial Services
• Knowledge Management
• Web Community/Portals
• Predictive Contextual Search

 

Empowering Web Communities & Social Networks

The development of Web portals and social networks has spawned numerous online communities where end-users gather online to share information and experiences. Healthcare-related sites, in particular, have become a popular method of finding up-to-date information and exploring healthcare options. Even today, however, many Web portals deploy basic search technology that lacks the sophisticated functionality needed to quickly find meaningful answers from large and rapidly expanding data sources (numeric, text, images and sound).

Cognika Solution

Cognika’s patent-pending Cognika ESP platform combines advanced machine-learning technology with algorithms that emulate human learning, memory and predictive reasoning. As the user community grows and new information is added, the technology continues to “learn” and “anticipate” insights that will be most relevant to individual community members. Advanced search solutions such as Cognika ESP can be applied to community and social networking sites, enabling users to:

• Ask questions and converse in natural language
• Identify hot topics and quickly focus in on the latest “buzz”
• Connect with community-based “buddies” to share experiences and information
• Establish individual preferences for interaction and areas of interest

MyHealthInsights.com is an example of a Web community that helps consumers become better educated about issues directly related to their health and well-being. Upon entering this online community, consumers are requested to register and complete a profile that defines their health-related areas of interest. They can then make queries and provide feedback to others, adding to the site’s collective wisdom and knowledge base. MyHealthInsights.com uses Cognika’s smart search and analytics engine — Cognika ESP — to help consumers find highly relevant information from the site’s vast, multi-dimensional knowledge-store, including medical sites, journal articles, medical references and blogs. While Web communities such as these are not intended to replace doctor visits, they do help consumers become better educated and take a more active role in healthcare decision-making.